dr martens 1462 Barnaby Joyce and Tony Windsor prepare to square off in the battle for New England
There is even a big photo of Mr Windsor smiling with former prime minister Julia Gillard.
And that is the giveaway. It is in fact a clever, and sophisticated attack ad.
Above the words “Not This Time, Tony” are reminders of the perceived sins of the Labor government he anointed in 2010 the carbon tax, deaths at sea, and the ban on live cattle exports.
What does Mr Windsor think of it?
“It tells me they’re worried,” he says.
They are certainly taking it seriously.
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When Mr Windsor retired at the 2013 election, he effectively handed New England to the National Party’s Barnaby Joyce, who won with a comfortable margin of almost 20 per cent.
The Nationals had held New England for nearly 80 years before Mr Windsor took it off them. With him off the scene, the party could well have assumed another dynasty was beginning.
But then, in March, Mr Windsor announced he was coming back.
Mr Joyce was not surprised.
“I suspected all the way through,
” he says.
“I’ve been in this game a long time. When he went with Labor, I could say ‘I knew which way you were going to go’. When he was going to come back, I said, ‘yep, I knew that’.
“So it wasn’t a surprise at all.”
Windsor capable of snatching seat from JoyceMr Windsor is probably the only person who could take this seat away from Mr Joyce.
When he held New England, his huge personal following made it one of the safest seats in the country.
At his last election in 2010, Mr Windsor pulled more than 70 per cent of primary votes in New England’s biggest city, Tamworth.
In the second biggest, the university town of Armidale, it was nearly 80 per cent.
John Anderson is a former National Party leader and deputy prime minister. He was Mr Joyce’s campaign director in 2013 and says the Deputy PM could lose this election.
“He will need an unbelievably strong primary vote in his own right. If he doesn’t get it, the way the preference gaming goes on these days, he could lose it,” Mr Anderson says.