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How useful is a swot analysis?
Answer Importance of SWOT anaysis: A) Primarily, it is a basic instinct of every humanbeing to be measured. C) Furnishes an individual identy need based. In applying the SWOT analysis it is necessary to minimize or avoid both weaknesses and threats. Weaknesses should be looked at in order to convert them into strengths. Likewise, threats should be converted into opportunities. Lastly, strengths and opportunities should be matched to optimize the potential of a firm. SWOT analysis can be extremely beneficial to those who objectively analyze their company. The importance of individual SWOTs will be exposed by the value of the strategies it creates. A SWOT point that generates valuable strategies is central. A SWOT item that leads to no strategy is not relevant. SWOT analysis can be particularly useful in mid term evaluations as it can provide useful clues about the intermediate objectives of the programmed (mainly as far as the ability to exploit the opportunities and to avoid the threats is concerned). SWOT analysis can be a useful way of summarizing the relationship between environmental influences and core competencies and hence framing the agenda for developing new strategies. It is a tool which provides the instant reviews for the organization and from that we can assess the strengths, weakness, opportunities and threats. It can also be used during a communications audit to determine the effectiveness and efficacy of the organizations efforts to influence its stakeholders. Regards not sshenn
SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies
What is the SWOT analysis of Hyundai?
By Plutocrat Malaysia, 1. Once inside the car and with express orders to drive it, the styling puzzle tends to become a lot less significant. Hyundai Pa will bridge the gap between Santro and Getz, giving customers more options within the Hyundai family. Hyundai Pa will be a hatchback aimed squarely at the new Zen Estilo from Maruti. Hyundai is also said to be working on a one liter diesel engine for Pa, which may just prove to be a good strategy to take on Maruti with. Hyundai exports Santro and Accent models from India. 2. Situation Analysis Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea and is the second largest and the fastest growing car manufacturer in India. HMIL presently markets 20 variants of passenger cars in six segments. In continuation of its investment in providing the Indian customer global technology, HMIL is setting up its second plant, which will produce an additional 300,000 units per annum, raising HMIL’s total production capacity to 600,000 units per annum by end of 2007. HMIL is investing to expand capacity in line with its positioning as HMC’s global export hub for compact cars. Apart from expansion of production capacity, HMIL plans to expand its dealer network, which will be increased from 183 to 250 this year. And with the company’s greater focus on the quality of its after sales service, HMIL’s service network will be expanded to around 1,000 in 2007. The year 2006 has been a significant year for Hyundai Motor India. It achieved a significant milestone by rolling out the fastest 300,000th export car. Hyundai exports to over 65 countries globally; even as it plans to continue its thrust in existing export markets, it is gearing up to step up its foray into new markets. HMIL has also been awarded the benchmark ISO 14001 certification for its sustainable environment management practices. Hyundai SWOT analysis. Power IQS Study). The Santro was chosen the best in the premium compact car segment and the Getz in the entry level mid size car segment across several parameters. This study measures owner in terms of design,
content, layout and performance of vehicles across several parameters. A Buying Experience Like No Other Hyundai has a sales network of 250 state of the art showrooms across 189 cities, with a workforce of over 6000 trained sales personnel to guide our customers in finding the right car. Power SSI Study. Power CSI study also reveals that 97% of Hyundai owners would probably recommend the same make of vehicle, while 90% owners would probably repurchase the same make of vehicle. In a volatile commodity market, where your company gives top priority to ensuring smooth availability of inputs, long term contracts are helpful. They also help minimize the impact of growing input prices. Conversely, long term contracts dilute the benefits, if any of a decline in input prices. Exchange Rate Risk The company is exposed to the risks associated with fluctuations in foreign exchange rates mainly of import of components raw materials and export of vehicles. The company has a well structured exchange risk management policy. The company manages the exchange risk by using appropriate hedge instruments depending on the prevailing market conditions and the view on the currency. 3.3 Opportunities Leading Growth As the market leader, company led the growth in the passenger car sector last year. Hyundai sales went up 30% to 4,72,000 units. This, as I said earlier, is the highest annual sale since company began operations 20 years ago. Hyundai also gained market share, mainly on account of its performance in the competitive A2 segment where it increased its share from 40.3% in 2005 06 to 47.7% in 2006 07. The record sales performance was reflected in the financials. Net Sales (excluding excise) grew by 31% to Rs 93,456 million. Operating Profit Margin increased from 0.8 % in 2005 06 to 4.7 % in 2006 07. Profit after Tax jumped 270% to Rs 5421 million. 3.4 Threats Risk Factors In the course of its business, Hyundai is exposed to a variety of market and other risks including the effects of demand dynamics, commodity prices, currency exchange rates, interest rates, as well as risk associated with financial issues, hazard events and specific assets risk. Whenever possible, we use the instrument of insurance to mitigate the risk. Business Risks The automotive industry is very capital intensive. Such investments require a certain scale of operation to generate viable returns. These scales depend on demand. Although 2005 06 was year of continued growth for the Indian economy, whether this growth momentum will continue has to be seen. 3.5 Threats from Competitors Maruti Udyog Limited For the fiscal year ended December 2006, Maruti generated revenues of $193,517 million, an increase of 4.3% from the previous year. The company reported a net income of $2,805 million for fiscal 2005,
down 26.6% from the previous year. Tata Motors Limited In the 2006 fiscal year, Tata Motors generated revenues of $3,542.2 million (INR154,935.2 million). The company made a net profit of $185 million (INR8,103.4 million) in the 2006 fiscal year. 4. We will have to invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, quality and value. We also must measure awareness and response so we can adjust our marketing efforts if necessary. 4.2 Target Markets Hyundai Pa’s marketing strategy is differentiated marketing. Our primary consumer target is middle to upper income professionals who need true value for their money and comfortable ride in city conditions. 4.3 Positioning Using product differentiation we are positioning the Hyundai Pa as the most versatile, convenient, value added car model for above target market used. The marketing strategy will be focused on promoting the car as economic car for the next generation. 4.4 StrategiesProduct Hyundai pa is fully loaded and will be sold with 3 year warranty. We will also introduce a diesel/CNG/LPG version of Hyundai Pa in the near future. Also the high end model will have an option of GPS system. Price Hyundai Pa’s base model will be introduced at ex showroom price of 3 lakhs. This price reflects a strategy of 1) attracting desirable channel partners 2) Taking market share from Maruti. Distribution The Stockist will represent 3 to 4 districts in a State. The Dealer will represent a district or main City. The Sub Dealer shall represent a particular area or taluka. The booking agents will be individuals working on freelance basis. Marketing Communications By integrating all messages in all media we will reinforce the brand name main points of product differentiation. Research about media consumption, pattern will help our advertising agency to choose appropriate media and timing to reach prospects before during the product introduction. Thereafter, advertising will appeared on a pulsing basis to maintain brand awareness and communicate various differentiation messages. The agency will also co ordinate public relation efforts to build Hyundai brand support the differentiation message. To attract market attention encourage purchasing, we will offer a limited time, registration insurance. To attract, retain motivate channel partners for a push strategy, we will use trade sales promotions and personal selling to channel partner. Product Features:The all new ” Hyundai Pa ” is fully loaded with a range of exciting new features. It’s a perfect complement to your evolved tastes and lifestyle. And the best way to take your driving pleasure to a brand new high. European Styling. Japanese Engineering. Dream Like Handling. The new Hyundai Pa is a generation different from Getz and Santro design. New chassis systems allow for the front suspension lower arms, steering, and gearbox and rear engine mounting to be attached to a suspension frame. You get lower road noise and a greater feeling of stability as you sail over our roads with feather touch ease. Price Hyundai is expected to take Maruti heads on with the pricing of their upcoming Hyundai Pa car. After launching cars for the masses since so many years, India’s second largest automobile manufacturer is now targeting the premium segment with their latest model from the Hyundai’s stable. The analysts predict the pricing of this premium hunchback to start from Rs. 3.5 lakh. However, the company is said to be studying the prospects of launching the base model at the 3 lakh price tag. if they indeed do take the chance of pricing Hyundai at a considerable lower price than Zen Estilo , they would quite likely force the competition to rethink their strategy. Promotion Road Shows The company plans to stage road shows, to display vehicles in the pavilions during various college festivals and exhibition. This car will appeal to youngsters more. Television advertisements Advertisements to promote and market our product will be shown on leading television channels. Major music and sports channels will promote and they will reach out to the youth will be promoted through Star, Zee, Sony and Doordarshan etc as it has more viewers. Radio Radio is the medium with the widest coverage. Studies have recently shown high levels of exposure to radio broadcasting both within urban and rural areas, whether or not listeners actually own a set. Many people listen to other people’s radios or hear them in public places. So radio announcements will be made and advertisements will be announced on the radio about the product features and price, qualities, etc. Print Ads Daily advertisements in leading newspapers and magazines will be used to promote the product. Leaflets at the initial stage will be distributed at railway stations, malls, college areas and various other locations. Workshops and Seminars Workshops and seminars will be held in colleges and big corporate to make people aware about the companies past performance and product features,
its affordability and usage, vast distribution network. Road shows will be conducted where free trials of the car would be given. Banners, neon signs Hoardings, banners, neon signs will be displayed at clubs, discs, outside theatres and shops to promote our brand car. Booklets and pamphlets Booklets will be kept at car showrooms, retail battery outlets, etc for the customer to read. These booklets will provide information about our company; the products offered which suits the customers need accordingly. As the sales of Maruti Zen Estillo is high as compare to Hyundai Getz then the consumer will buy Hyundai Pa by providing them with great benefits in future and they will accept it. 5.3 Maturity Rapid sales growth cannot last forever. Sales slow down as the product sales reach peak as it has been accepted by most buyers. 5.4 Decline Sales and profits start to decline, the organisation may try to change their pricing strategy to stimulate growth, and however the product will either have to be re modified, or replaced within the market . 5.5 Organizational Structure 6. CONCLISION Automobiles have become an indispensable part of our lives, an extension of the human body that provides us faster, cheaper and more convenient mobility every passing day. Behind this betterment go the efforts of those in the industry, in the form of improvement through technological research. Numerous surveys and research are conducted throughout the world every now and then to reveal one or the other aspect of automobiles, be it about the pollution caused due to vehicle population in cities, or rising motor accidents and causes, vehicular technology, alternative medicine and so on. which is short for strengths, weakness, opportunities, and threats is used to analyze personal traits. It is often used as a method for determining the proper candidate for a job.
What are swot analysis?
SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies