purple dr martens Tara Button’s Buy Me Once website fights back against throwaway culture
A woman who grew tired of today’s throwaway culture, turned her bugbear into a burgeoning business after setting up a shopping site.
Londoner Tara Button, 33, launched Buy Me Once a website featuring a curated selection of durable goods that promise to last a lifetime including everything from furniture and kitchenware to beauty products and clothes.
Londoner Tara Button, set up Buy Me Once a website featuring a curated selection of durable goods, from beauty products to clothes,
that promise to last a lifetime. Tara’s brainwave for the website came last year as she was washing her Le Creuset casserole pot (left), which came with a lifetime guarantee
Tara told FEMAIL: ‘I set up BuyMeOnce because we need to throw away our throwaway culture.
‘The site makes it easy for people to find amazing products that can last a lifetime.
‘We look for the “best in show” when it comes to longevity and also challenge manufacturers to do better. Our aim is to save people money and save the environment at the same time.’
‘It struck me that one of the biggest problems facing the environment is the fact that there are so many products now that aren’t built to last.
‘They all end up in landfill and the energy and materials to constantly churn them out is staggering.’
Tara started doing some research and was shocked by what she found.
‘I started looking at all sorts of products, including clothes, many of which are now made to be worn just a few times before they are discarded,’ she explained.
‘I discovered that 1.5 million tons of clothes get thrown away every year in the UK. That’s 120,000 London buses’ worth.
‘Imagine all those buses lined up bumper to bumper for 74 miles? That would take you from London to Cambridge and you’d still have eight miles to go. This is horrifying and incredibly wasteful.’
Buy Me Once launched at the beginning of this year and features a range of clothes,
kitchenware, shoes, furniture, toys, accessories like bags and umbrellas, tools and beauty products that promise to last you for years.
Tara (pictured) often spends days researching just one item for inclusion on the site. Brands featured include LK Bennett,
Patagonia, Tweezerman and Dr Martens, who offer a lifetime of repairs on their boots
‘It can be really hard to find durable products,’ Tara revealed. ‘We spend days and days researching for just one item. Bennett, whose nude heels are a favourite of the Duchess of Cambridge, is one brand that has made the grade.
It was included after Tara consulted with cobblers all over the country about which shoe brands offer longevity. Their classic styling,
which transcends seasonal trends, also means they remain wearable in the long run.
Dr. Martens are also included as once a buyer has registered their boots, the company will repair them if they ever wear out.
Buy Me Once also features beauty products, such as Tweezerman Tweezers for 20 that come with free lifetime sharpening and 128 Donna Bella hair straighteners that come with a lifetime warranty.
But Tara says that finding appliances that stand the test of time is particularly tricky.
Tara believes that a capsule wardrobe of a few quality items that are built to last is so much more gratifying than opening a wardrobe bursting with clothes and feeling you have nothing to wear
‘I think consumers should be really angry about the fact that appliances now only last a couple of years when they used to last far far longer,’ she said.
‘The truth is that we have the technology to make these appliances last.
‘If we can put a man on Mars, which is what they are talking of doing in the next few years,
we can jolly well make a kettle that doesn’t die on us after a few cups of tea.